November 3, 2019

What is Organic Traffic? What it is, and How to Get It

by Colleen Romero

The first question you should answer before launching a website is what is organic traffic? Organic, of course, means something that’s naturally occurring.

Applied to traffic, it means the traffic you don’t have to pay for. And the only thing that’ll bring you that kind of free attention is great content.

How do you pull that off? In the following article, we’ll answer that question. But first, let’s look at what not to do. 

What to Avoid

There’s always a temptation to take the easy way out when it comes to anything. That doesn’t work for organic traffic. So as you build your online identity, avoid these three missteps. 

Write for Search Engines

Every time Google rolls out a new search algorithm, there’s apprehension among content creators about how to beat the update. Spoiler alert: you can’t. Google is at the top of the food chain, and they’re not giving away the recipe for how they rank content.

But you don’t need to beat Google. You just need to write for people because that’s who’ll ultimately be liking and sharing your content.

Chase the Market Instead of Your Passion

The content commitment to growing an online brand organically involves heavy research and passion. If you’re just going into health or advertising because it’s popular, then you’ll be in for a rude awakening when you encounter the competition. 

Major in Meta

Keyword stuffing is a thing of the past. And while choosing the right keywords and properly tagging your articles, images, and videos are important, your metadata is not going to save you from poor content.

So what do you do, if not these things? Stick to the following. 

What to Do Instead

So what do you do, if not these things? Stick to the following. 

1. Create Great Content 

The most important step for how to increase organic traffic is to create content that sings. That means well-researched, informative, passionate, helpful, entertaining. Do your best to make the audience feel like they haven’t had their time wasted.

2. Publish Regularly

Good SEO traffic generation doesn’t typically occur on the first piece of content. It comes with persistence and frequent publishing. People need to know they can expect more from you. 

3. Tailor for Social Media

Content is presented differently depending on the social media platform you’re using. Consider the following:

  • TikTok uses short videos;
  • Twitter is micro-blogging;
  • Facebook has no length restrictions and requires a strong visual to get the community engaged.

Package and repurpose your content to most effectively “land” on these platforms. And share, share, share! 

4. Use Links Wisely

Leave the black-hat SEO traffic tricks behind. Internally link your own posts, encourage others to link to you legitimately. And when you use external links, make sure you’re linking to primary sources

5. Build a Community

The last thing for how to increase organic search traffic is to build a sense of community on your website and social media channels. Also, get involved with other communities as a commenter, guest poster, group member, etc.

As a marketing agency in Richmond VA notes, this is a good way to be found online when and where it matters. Just make sure whatever you contribute to someone else’s site is for the good of their community, not spam to steal traffic.

Learn What Is Organic Traffic to Solve Your Content Problems

Once you’ve answered what is organic traffic, it becomes easier to get creative and let the audience find you. That’s where modern SEO is heading, and it’s what you need to be ready for. For more information, check out more of our blog!

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    Want to learn more?

    Check out these articles below