December 18, 2017

How Your Virtual School Can Benefit from SEO Outsourcing

by Colleen Romero

To boldly go where no virtual school has gone before!

Perhaps the students you’re trying to reach have no idea who the infamous Captain James T. Kirk is (which is a shame, isn’t it?). Because that space hero knew how to maneuver the Enterprise into unexplored territory.

Apparently, SEO outsourcing is the new “final frontier.”

According to data compiled from IgniteSpot, an outsourcing enterprise with over 500 clients, it’s true. They found that one-third of businesses say they rely on outsourcing to help them “expand into geographies they could not otherwise enter.”

Let’s explore this hypothesis, shall we? But first . . .

Raise Your Hand If You Can Define SEO Outsourcing

Outsourcing is defined as the act of hiring an agency, service provider, or consulting firm to handle a segment of a business.

The reasons for doing so vary based on the type of business in need of assistance. But there are a few common roadblocks encountered by most business owners as they venture into the world of SEO.

See if these 5 factors that contribute to ineffective search engine optimizing sound familiar. Then we’ll explore exactly why trusting a professional with your SEO is the best option.

1. It’s Not an Easy “A”

Problem: Learning the ins and outs of a good SEO strategy is not as easy as it seems.

Answer: An SEO company has one focus — learn everything about search engine optimization.

Staying up-to-date with the latest trends (which constantly change) while following all the rules of Google is not a simple task. An SEO specialist also has a background in technical SEO as well as on-site SEO hacks. This type of stuff is best left to the experts.

2. Tick-Tock Are You Watching the Clock?

Problem: SEO is an extremely time-consuming process that must be focused on all the time. It is not a one-and-done activity.

Answer: Staying on top of search engine optimization is a full-time job. Do you have time? Do you have the time to train an employee? Can you create fresh content on a regular basis? If you’d rather spend time on your core business, it’s a good idea to consider SEO outsourcing.

3. You Need More Than a Pen and Paper

Problem: Finding the right tools (and then understanding how to use them) is difficult.

Answer: Attracting more students to your virtual high school requires a team with the expertise and level of skill that cannot be learned in a day.

Knowing which analytics reports to run and how to decipher them plays a major role in determining SEO strategies. Other tools SEOs use regularly: Google trends, KWFinder, SERPBook, Buzzumo, and Ahrefs to name a few.

4. Yawn

Problem: The process is dull and boring. One word: Algorithms. Two words: Link building. Three words: Long-tail keyword research.

Answer: Managing an effective SEO campaign is not glamorous. In fact, it’s a lot like homework — necessary, but tedious. (Shh! Don’t tell your students we said that!)

5. Time for Math Class

Problem: ROI. It all comes down to calculating the cost.

Answer: SEO outsourcing makes financial sense. In the long-run money is saved in employee hiring, training, and managing. On the other side of the equation, revenue increases by attracting new students.

Ready to Graduate?

While researching techniques for creating more website traffic you’ve probably faced many of the common complaints discussed above. Many virtual schools don’t realize the 100+ SEO practices required to graduate to the top of search engine rankings.

That great warp-speed-traveling philosopher, Captain Kirk, once said: “All your people must learn before you can reach for the stars.”

Keep your focus on doing that: helping students reach for the stars. And let us help you reach more students who are ready to learn.

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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