June 26, 2018

Top 10 Benefits of SEO For Your Business

by Colleen Romero

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The digital landscape is changing, but search engine optimization (SEO) remains a critical strategy for driving traffic to your company’s website. SEO helps your business get noticed in a sea of others.

It’s not enough to have a website anymore. If your website and the content on it isn’t optimized for SEO, you are missing potential customers searching for what you have to offer.

You should also make sure to employ SEO for your website’s content. The ultimate goal is to attract as many visitors as possible.

Here are 10 amazing benefits of SEO.

More Traffic to Your Site

Businesses at the top of search engine result pages get the highest number of clicks which results in more traffic to your website. Those who use SEO understand that using relevant keywords, title tags, and meta descriptions matter.

Optimized descriptions will increase your click rates and lead to more qualified traffic to your site. This can translate to more customers who are looking for your particular product or service.

A Better User Experience

User experience is a part of the ranking factors. Your website should be mobile friendly because that’s how the majority of people will find you.

The search engines factor in the time people are spending on your site, the bounce rate, and your inclusion of relevant videos and visuals. All these elements make for a good user experience.

As you optimize your website for SEO, you improve the experience for your visitors. When your visitors are happy, it means higher conversion rates and greater brand loyalty to your business.

SEO Is Cost Effective

An effective SEO strategy targets potential customers who are searching online for your product or service. This is cheaper than many outbound marketing strategies.

When traffic to your site is more qualified, it saves your marketing dollars and leads to higher conversions. And you no longer have the need to flood the web with ads.

If you want to improve the search results for your business, look for a reputable SEO company for your business, look for a reputable SEO company for guidance. Read more about a company who provides SEO services with amazing results.

Return on Your Investment

Another reason why you need SEO is that it provides results you can track and quantify. A quality SEO company is able to track your SEO strategy.

You will be able to see your search engine rankings, traffic to your site, and conversion numbers. Understanding the demographics of who is visiting your site is helpful in growing your business in the future.

Increase in Website Usability

As SEO makes your site easier for search engines to navigate, it simultaneously makes it easier for your users to navigate as well. Effective SEO helps to rearrange the links and architecture of your site.

This helps search engines find your site’s pages but makes it easier for your visitors as well. People don’t want to wait, so any improvement in usability is definitely a key SEO benefit.

It can provide a cleaner, faster, and more enjoyable experience for the user.

Increase Brand Awareness

When you are at the top of the result pages, more people notice you. This leads to an increase in brand awareness.

When your targeted keywords lead someone to your site, they start to see you as a trusted authority. And the more people click on your site, the more likely they are to view your content and remember your brand.

Once they know you and have purchased your products or services, they are more likely to come back if they had a pleasant experience with your brand.

Build Brand Credibility

People associate those businesses at the top of result pages to be trustworthy. There’s a bit of psychology involved here.

People associate coming in first as being the best. Ranking first helps you become the one other businesses want to beat. One great way to build credibility is to do outreach and get mentioned on higher ranking sites in your niche. Get brand mentions through article link placements on sites that can help build up your profile.

The lower a business is in the rankings, the more skeptical people are about its credibility. If Google has a place for you at the top, it offers credibility that an advertisement can’t compare to.

Keeping Up with Your Competitors

More and more businesses are reaping the rewards of SEO. You can bet your competitors are using SEO to outrank you.

If they come before you on Google, they will get the hits first which means missed possibilities of conversion for you. This can happen even if you offer a more superior product or service.

Beating out your competitors is one of the main reasons why you need SEO.

The First Result Gets the Hits

Did you know that 60% of the of clicks are for the first search result? The other 40% is for the second to the millionth result.

If you have the top spot, you could have a tremendous amount of users viewing your website on a daily basis. SEO is the way to have the top spot.

The costs of an SEO strategy for your business is small compared to the amount of business it can help you generate.

Stand Out on the Web

With millions of sites on the web, it can be hard to get your name out there. This is especially true in competitive industries.

SEO can help you get the brand exposure you are looking for. The more people see your brand, the more they will remember it.

High visibility will only increase the traffic to your website and help grow your business.

Benefits of SEO

If you aren’t using SEO to lead users to your website, it’s time to start. If you don’t, you are sending those potential customers straight to your competitors.

With SEO, you have access to customer data, and you can see what they are searching for. This type of data is beneficial for knowing the best keywords to use and seeing the types of products or services your visitors are wanting.

There are so many benefits of SEO. Be sure to seek the advice of a reputable SEO company if you are getting started or want to improve your SEO strategy.

Be sure to check out our website and blogs for more information on SEO.


Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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