December 28, 2017

SEO Tips for Optimizing Your Mobile Marketing Plan

by Colleen Romero

With approximately 77% of Americans owning smartphones, optimizing your mobile marketing is more important than ever before.

Chances are, you already know the importance of a killer SEO game (unless you’ve been living under a rock for the past decade).

But, if you’re not implementing these strategies into mobile platforms, you risk missing out on potential customers and revenue.

Expert SEO entails maximizing the user’s experience on all platforms, from someone using their desktop computer to tapping away on their smartphone.

We’re here to give you the expert SEO tips for mobile marketing. Let’s dive in!

Think Mobile First

Today, more people turn to their phones for information than their desktops or tablets. From finding the best dentist (read more here) to checking out job openings, most of us love the convenience of unlimited information at our fingertips.

For this reason, many companies are taking on a mobile-first mentality, in the sense that they focus on small screen designs first, then eventually add on to bigger and bigger screens.

The main elements to focus on include:

  • Using static social buttons
  • Using appropriately-sized graphics
  • Optimizing easy navigation
  • Creating accessible, shareable content

In general, avoid a cluttered look and avoid having too many pop-ups. Nobody wants to feel spammed when they search on a mobile page. It’s a sure sign they’ll click out immediately.

Optimize Mobile Written Content

When people use their phones, they don’t want to read endless walls of text. You need to make sure that your content fits seamlessly into smaller screens and looks aesthetically pleasing.

Consider the following:

  • Short, simple headers and titles
  • Splitting content into small paragraphs
  • Using sub-headers whenever possible
  • Styling with bullet points and bolding
  • Optimize expert SEO through clickable links

Remember, the goal here is to get people to your page and keep people on your page. You need to have appropriate and engaging content to accomplish this.

Mobile Landing Pages

Chances are, if you have a successful website, you already know the importance of an excellent landing page.

As it turns out, your landing page is just as relevant on mobile platforms. Optimal mobile landing pages tend to be more minimalistic with a CTA appearing towards the top of the page.

Remember, this is the first page your visitors will see. It needs to be as beautiful, functional, and user-friendly as possible.

Optimize For Local

If you have a local business, you absolutely must optimize your website for local searches.

In highly competitive markets (and which ones aren’t these days), optimizing local searching is critical for rising above the competition.

Make sure that you have a consistent location and geographical branding (name, phone number, and address) available on every page.

It’s also a good idea to consider creating a Google business page.

Maximize Your Keywords

If you’re moving to optimize your SEO, it’s smart to focus on specific mobile keywords.

While people may type in complex keywords on their computers, they’re unlikely to do this on their smartphones.

In general, stick to short (2-4 word) keywords, with the understanding that most people search local-based terms.

For example, if you own a hair salon in Albuquerque, you want to use keywords like “Alburquerque hair salon”, “hair done in Albuquerque”, or “hair stylists in Albuquerque”.

Get on Social Media

If you aren’t on Facebook, Instagram, or Twitter, do you even exist?

May sound ridiculous, but expert SEO entails maximizing all your platforms, including your social media ones.

If you’re not already active on these websites, you need to be (like yesterday!). Facebook has more than 2 billion active users. This is one of the best platforms to share information, connect with consumers, and build your brand.

Since so many people use social media on their smartphones, integrating expert SEO practices with mobile technology is a winning combo.

So, like it or not, you need to get hashtagging. Get commenting. Get tweeting. Your audience, traffic, and future revenue will thank you.

Take Advantage of Voice Search

With many people using services like Siri, the amount of voice searches on smartphones continues to rise. This trend is likely to keep increasing over the next several years.

Use this to your advantage! While many people type in keywords, others will simply speak into their phones to search for what they need.

When planning how to use expert SEO techniques for voice search, consider:

  • Using long tail keywords
  • Integrating questions into your website content and writing
  • Optimizing content for voice search queries
  • Using location-based terms

Even if you don’t use voice search yet, keep in mind that some of your potential customers will!

When In Doubt, Outsource

If all this expert SEO talk makes your head spin, relax! SEO is a complicated subject that’s always changing.

While you may want to take it upon yourself to do this alone, this might be a costly mistake.

For one, SEO isn’t as simple as just throwing in a few keywords or images. For two, you’re probably incredibly busy doing a million other things for your business.

If all this talk makes you feel overwhelmed, you might want to consider outsourcing to SEO experts. When you do this, you let the professionals take charge and maximize your mobile site.

That means you have more time to focus on, running your business and crossing off all the other items on your to-do list.

Final Thoughts on Expert SEO and Mobile Optimization

As technology continues to evolve, different trends will come and go. With that said, mobile optimization appears to be one of the next waves of industry movements for advertising and expert SEO.

We’re here to help you with all your mobile optimizing needs. Contact us today and let’s transform your business visions into real opportunities.

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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