January 24, 2018

SEO for Your Construction Business: Everything You Need to Know

by Colleen Romero

Are you wondering how and why you should improve SEO for your construction business?

First of all, most people aren’t well-versed in construction companies. In this day and age, this means they go straight for an internet search.

That’s why it’s so important to make the most of your brand online. That’s your storefront, where you find your audience.

A strong, positive online presence will bring more clients. Optimizing your business for search engines, SEO, will achieve that. You’ll climb the search ranks over time and more potential clients will look into your business.

Local SEO is more important than ever, so it’s in your best interest to get on with it.

Read on to learn how to improve SEO for your construction business.


The most well-known, and misunderstood, aspect of SEO is keyword optimization. It’s considered the foundation of online marketing.

You need to know which search terms your prospects use when looking for construction companies in your area. Then you use these keywords to make your site rank high when people search for them.

People aren’t always precise when they search for a construction service or topic, so it’s important to do the research.

The first step is research. Use a tool like Google Analytics to track what search terms led people to your site. Next, find out what other search terms you should qualify for but don’t.

Find the most important keywords for your line of business and start using them to rank higher on search results pages.

Niche awareness is important. For example, if you specialize in building homes, then use keywords relating to homes.

Use Google’s free keyword tools to track your progress.


Getting your title and meta tags right is fundamental to good SEO. They are what gives your audience a first impression of your business.

They’re also a good place to leverage keywords. An efficient, descriptive title will draw in potential clients who are looking to hire a construction company.

Your meta description will be responsible for convincing people to click your link on the search engine’s results page.

The description must be concise, catchy, relevant, and able to convince people that you’re the best choice. Highlight your strengths and niche elements.

Reduce it to a sentence or two. It’s an art form. This is where people will get an idea of what your business is all about. Give them a good impression and they’ll click through to your site.

You want to encourage them to take action.

Inbound Links

More links leading to your site means more places for people to find your business. Search engines also take the number of inbound links into consideration when ranking your page.

More links are interpreted as a sign of more relevance and authority. This makes the search engine give you a higher ranking.

You can increase inbound links in a number of ways.

First of all, you can use social media, review sites, and local business directories.

There’s also the option of reaching out to sites such as blogs and online magazines and newspapers. Think of any sites that’d be interested in writing about you. Or you can ask for guest posts.

You can also encourage loyal clients to spread the word. Provide them with links to review pages and shareable posts, ask them to recommend you on their blogs.

You have many options when you do SEO for your construction business. Get creative.

Online Directories

A prospective client with no preferred business in mind will generally start looking at what’s nearby. This is a great opportunity to find new clients and build relationships.

You’ve got to claim your business online for maximum exposure. Start with Google and other big players, then scan the local directories.

Be thorough and include all relevant details.

This ensures more trustworthy links to your business.

Each clickable link is another channel for clients and another boost to your online ranking.

Ensuring Consistency

Any inconsistencies in important information across your site and others will confuse people and hurt your rankings.

This is one of the reasons why revising your entries on directories regularly is important.

Keep in mind that others may have added you to certain sites without asking. And they may have given incorrect information.

The most important information is called NAP. It’s short for Name, Address, and Phone number. This must be the same everywhere to ensure good results.

Don’t overlook this crucial element of SEO for your construction business.

Online Reviews

In the digital age, online reviews are as important as personal recommendations. Leveraging these reviews to get new clientele is essential to maximize your online brand.

There are many sites that handle these reviews, but the most important ones are Google and Facebook.

Start with Facebook. Social media reviews have more credibility to them. It’s also a good way to get people to engage with your page in various ways.

The Google rating platform incorporates Facebook reviews, making an indispensable element of SEO for your construction business.

Google reviews is a more direct way to leverage reviews. They pop up when people search and can increase your visibility.

Responding to reviews will show that you care about clients and their feedback.

Content Marketing

People aren’t always looking for construction companies, but they may be looking for related topics.

This is why content marketing is such a huge thing.

If you include a blog on your site, you can offer useful information about topics related to your line of business. You create a myriad of opportunities to use more keywords and more calls to action.

You get more visitors. Search engines track your expansion and increase your ranking. Inbound links multiply as people share your content. All the while, you’re establishing yourself as a top resource in the construction realm.

Do more keyword research, capitalize on popular search terms you could include in your content. Make sure to include them in your image descriptions and alt tags, this gets you ranked high for image search.

If you build garages and carports, for example, write posts about different types and what they’re good for. Click here for an example.

You can also use the articles you produce to make people aware of services they need from you that they hadn’t thought about.

People reading your articles increases visibility first and foremost. But it also drives sales. Even if someone doesn’t need your service now, they’re more likely to remember you when they do.

Maximize SEO for Your Construction Business

Regardless of the size and success of your construction business, SEO will take you much further.

People’s demand for good, fast information is a goldmine if you leverage it. Local SEO tactics can multiply your clientele if done the right way.

We can help you with that.

If you have more questions, contact us here!

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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