February 23, 2018

How to Scale Your Business with SEO

by Colleen Romero

Google has become part of our “every day”. Whether you’re looking for a new recipe or need directions to a local business, we all hop online to find out where we’re going and the best way to get there.

The most effective way to scale your business and steer consumers to your website is through a comprehensive Search Engine Optimization (SEO) strategy.

In this article, we’ve uncovered the most vital components for successful SEO for your business.

1. Technical SEO

The best SEO plan incorporates every side of your site’s optimization, this includes the technical side.

Optimize your website on every level by adding meta tags, keeping an eye on your robot.txt files, and adding schema, or structured data. Structured data is a winning combination that your website cannot afford to ignore.

Remember, Google ranks websites based on a marriage between great SEO practices, technical SEO, and engaging content.

2. Content Marketing

Content is, and will always be, King. It’s a cliche in the Digital Marketing world, we know, but it bears repeating.

At the end of the day, rich, organic content will always be the top player to drive traffic, encourage clicks, and connect with your customer.

According to Hubspot, 53 percent of marketers maintain that their top inbound marketing priority is consistent blogging.

Creating a content marketing strategy with your team will help you schedule and manage your content creation effectively.

3. Extensive Keyword Research

Keywords are essential to a successful SEO strategy. How can you expect customers to find you if you’re not popping up when they search?

Keyword research begins with a handful of relevant keywords and phrases but to really maximize your reach, your team will need a dedicated strategist.

Keywords come in many shapes and sizes. There are broad keywords and long-tail keywords, each with their own pros and cons.

Invest in proactive keyword management and planning tools like SEMrush, Google AdWords, and Webconfs’ free Keyword Planning tool to help build your library of successful keywords and scale your business.

4. Responsive Web Design

If your website doesn’t fit a mobile screen, then your site needs a design overhaul.

According to Google, mobile search dominates desktop search in the United States. If more Google searches are being done on mobile devices, you can bet that consumers expect a quickly loading website that’s compatible to their device.

Find out if your website is mobile-friendly with Google’s easy-to-use tool!

5. Stand Out on Social Media

Social media has a say in SEO.

While it may not affect the technical side of your website, social media is a platform where your consumers can learn more about you and you can learn more about them.

The most important part of your business is your customer base. In order to better serve them, you need to hear from them. Social media platforms like Facebook, Twitter, and Instagram are excellent ways to encourage engagement, gather reviews, and see what posts garner the most attention.

Knowing what works and what doesn’t also gives additional insight to incorporate into your content marketing strategy.

Don’t forget to include social media icons to the footer of your website like this dentiste has done. Make it as easy as possible for users to find your business on every platform.

Scale Your Business with Full Scale SEO

SEO is a difficult map to navigate without the right tools. Our SEO services help local businesses in Orlando understand their market and work towards growing their audience.

Contact us to find out how we can turn clicks to your website into full scale conversions!

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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