March 1, 2018

How to Market a Website Both On and Offline

by Colleen Romero

Digital marketing experts love their craft. They like to talk about how much more cost-effective inbound marketing is and how millennials hate traditional tactics.

While this information is true, outbound marketing is still used and needed for most businesses. If you want to know how to market a website, you need to use a mix of strategies and be creative.

What’s the best way for a new or small business to stretch their marketing budget to maximum efficiency? Keep reading for some great tips on how to market a website.

How to Market a Website With Inbound Marketing

The easiest, most economical way to build an online brand is with inbound marketing. Most of these methods are cheap or even free.

If you want to reach a younger crowd, this is definitely where the majority of your efforts should be focused.

Email Marketing

Want some serious ROI for your marketing campaign? When it comes to how to market a website, email marketing can yield you as much as $38 for every dollar you spend.

The first thing you need to do is build a list. Ask readers to opt into your newsletter. If you need to, you can offer incentives, coupons, or freebies in exchange.

When it’s time to release a new product or even a new post, you know you’ll have readers flocking to your site immediately once this email goes live.

Social Media

Want instant traffic to your website for free? Look no further than social media.

Facebook, Instagram, and Twitter are used by billions of people every day. Every major brand is now online, engaging with readers, being funny, and working on reputation management.

Find Your Target Audience

Who is your target audience? What do they want and why?

Once you find this information out, you can find them online via forums and blogs. Engage and interact with them. Don’t be too sales-y or aggressive.

You’re going to want to “work the room”. Get your schmooze on and don’t be afraid to be helpful and kind just for the fun of it.


Content is the one and future king of the web. This includes the written word as well as video. You need to go out of your way to create the best of what’s out there.

Then you need to promote it. This is where influencers can come in handy. Reach out to those in your industry and see if they are interested in helping you distribute your message.

How to Market a Website With Outbound Marketing

Traditional marketing strategies still work with older generations of people and can work extremely well with younger people if you’re clever and subtle.

Host an Event

This can be anything from a charity to sponsoring your own event or scholarship.

If you enjoy entertaining events and parties, this will be a great creative outlet for you, give you an opportunity to meet other business leaders in the area, and do some good in your own community.

If you’re into this idea, make sure you do it right.

Your decoration and displays need to be on point. Everything down to the tablecloth. Check out this site to take your event display to the next level.

Business Cards – To Make it Rain or Not to Rain?

Not. Don’t hand these out like candy.

Not only is it a turn off for people to see you handing these out like a walking billboard, you’ll also offend the people you’re trying to get some business from.

Think about how you use the forum and social media accounts. Filter through and find people who really need your help. Focus on getting your business card into those hands.

Your card should be similar to information on your website. There should be a company logo, your name, the business address, the phone number, and of course your website address.

When Your Powers Combine

How many friends do you have locally? Do they own their own businesses?

Why not practice a little quid pro quo?

Let’s say you have a cooking website. You’re an affiliate marketer and you review cooking supplies.

You could sponsor local cooking classes. Bring in chefs and cooks from other local restaurants to teach people how to make certain dishes.

You can include coupons to the restaurants and include everything you learned in the content on your own site.


No one listens to the radio anymore.

Not true.

Streaming services are now on top and most of them have ads if you aren’t a premium member. If you have the extra cash to spend on your marketing campaign, these and other streaming music sites can be great if you want to know how to market a website.


You can run ads on everything from your local newspaper to online sources like Craigslist and Google.

They have been used for decades. They scream for attention, they can be subtle, humorous, and pretty much anything in between.

This is a pretty expensive method of advertising, but with some A/B testing and some creativity, they can still be really effective.

Wrapping It Up

So how much should you be spending? If you want to know how to market a website, we suggest 20% of your revenue go towards marketing, promotion, and advertising.

However, when it comes to websites, the most important aspect is SEO.

This includes everything from building backlinks to showing up on Google’s 3-pack.

No clue what we mean? Then you need our services and we have the solutions for your all of your SEO needs. Contact us today to find out how we can help.

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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