December 21, 2017

A Local SEO Checklist for Your Real Estate Agency

by Colleen Romero

Did you know that over half of all local searches conducted on a mobile device lead to someone setting foot inside your real estate agency that same day?

What about the fact that over 67% of online consumers prefer for their ads to be customized according to their current zip code?

Further, more than 70% of shoppers that conduct a local search on their smartphones or desktop computers visit a business within five miles of their current location.

If these numbers don’t convince you to start paying more attention to the importance of local SEO, then nothing will.

Whether your real estate business has been in the game for years, or if you’re just starting out and creating the perfect website, you need to read this article. In it, we’re sharing our complete local SEO checklist.

Claim Your Online Listing Profiles

This is the first item on our local SEO checklist for a reason.

First of all, if you don’t complete your Google My Business and Yelp listings, your competitors may claim them and try to sabotage you. But most importantly, claiming these listings will put you on the front lines when it comes to local SEO.

For best results, fill out your pages as completely as possible. Include your hours, reviews of your real estate services, (more on the importance of that later) your location, and photographs of your business.

Remember that if you ever add a location, make a contact information change, or update your hours, you need to update every single one of your online listings to avoid being penalized by search engines.

Plus, it makes it much easier for clients using mobile devices to find you while they’re on the go.

Ask Past Clients For Reviews

Especially in the world of local SEO, smaller companies and agencies live and die by their online reviews.

People want to know what others in the local market are saying about your real estate services — and studies show that over 80% of them trust these reviews just as much as they would personal recommendations from family and friends.

Make sure that you respond to all reviews, both positive and negative. This will show search engines that you’re active on these platforms, which will help you rise in the local search engine rankings.

Plus, it proves to future clients that you take feedback seriously.

If you’re struggling to get online reviews, don’t be afraid to offer incentives to those willing to write them for you.

Use Local Keywords In All Of Your Content

Next up on our local SEO checklist, we’re talking all things related to content.

One of the most important things — even more important than website design and loading speed?

Using as many local keywords as possible in your website content, and even in your posts on social media.

For example, these keywords should include phrases that relate to the specific locations you serve. So, instead of choosing a keyword like “best real estate services” go with something like “top real estate agents Orlando Florida.”

Additionally, make sure that you’re not just including these local SEO keywords in your blog content. You can also include them in post titles, meta tags, and even in your image descriptions.

Of course, it goes without saying that you should always avoid keyword stuffing — cramming your pages full of keyword after keyword.

For further examples of outstanding ways to seamlessly include local SEO keywords in your content, click for more on the website of Liberty Properties. Here, they’ve included keywords that relate to Auburn, Auburn University, and the Ross Park neighborhood.

It’s safe to say that Auburn, Alabama residents will easily find what they need on a site like this.

In addition to using local keywords, don’t forget about the importance of using local links in your content. You can link out to local business, as well as include more internal links back to your own site in your blog posts.

Other Local SEO Tips

For the final section of our local SEO checklist, we’re going to offer you a few rapid-fire tips.

  • When you create your “Contact” page, include a Google Map
  • Eliminate duplicate listings
  • List all contact information if you have multiple locations
  • Create location-specific ads
  • Write blog posts about certain neighborhoods
  • Have a physical presence in your community
  • Submit your business to local directories
  • Localize your social media platforms
  • Become verified by Google My Business
  • Frequently monitor your site

Above all, the most important part of this local SEO checklist is to keep creating as much content as possible. In addition to helping you build your brand, blogging frequently tells Google and other search engines that you update your site often.

The more often you update your site, the higher you’ll rise in search engine rankings.

You’ve Mastered The Local SEO Checklist: What’s Next?

Thanks to this post, you know exactly what you need to do to ensure that your real estate company skyrockets to the top of local search engine results.

But now that you’ve completed the items on this local SEO checklist, what are some of the other ways that you can improve your site and grow your business?

That’s exactly what we’re here to help you with.

Spend some time browsing through our website to learn more about how to take your current digital marketing to the next level — and beyond. In addition to providing you with invaluable information on our SEO blog, we also offer full-scale SEO services for your real estate business.

We can help with mobile searches, link building campaigns, and much more. No matter how you plan to revamp your site this year, we’re here to make sure it gets better than ever.

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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