HOW TO GET WEBSITE CLIENTS: 5 Most EFFECTIVE and TESTED Strategies
Web designers, developers, and content creators may be experts in their fields, yet understanding how to get website clients is crucial for making these online businesses thrive. Implementing a strategy to cultivate an audience and market your services effectively can be done in a few steps. Following these steps can retain current clients while recruiting new ones.
Before seeking out clients, it’s essential to understand who exactly you want to reach with your products or services and why. Ask yourself a few questions:
- What specific products/services do I want to offer?
- What makes my work stand out from competitors?
- What is my niche?
- Who am I aiming to reach?
For freelancers interested in knowing how to get clients for website designing, having a polished, aesthetically-pleasing website is a prerequisite before reaching out. Similarly, developers who want to learn how to get clients for website development need a site that shows off all their programming skills and languages.
Strong brand identity also aids professionals in seeking out how to get website clients. Part of this process may streamline the products or services you offer from time to time to define your most reliable skills clearly. Tailoring your services to specific clients can help grow a client base in one particular niche before branching out further.
Conversely, when seeking out how to get website clients, it is also essential to understand what you value in a client. Negative past experiences with clients may dictate who you choose to work with going forward. Knowing your standards in a business relationship is imperative to a positive experience for yourself and the client.
Reaching out to clients will entail some networking. Networking is conducted through several kinds of platforms and takes many forms. Whether you want to do so in person or virtually, networking helps you find other people in your field as well as how to get website clients looking for your services and expertise.
For virtual networking, The CDC lists some of the most popular social media platforms such as Twitter, Instagram, Pinterest, and Facebook. Each of these sites is useful to learn more about how to get website clients, what they are looking for, and discovering any mutual friends or acquaintances.
Beyond these sites, however, job boards and more professional social media sites like LinkedIn can narrow the pool to clients looking specifically for website development, content creation, etc.
Some of the most popular freelance networking sites compiled by Entrepreneur include Freelancer, Upwork, and Guru, which are more universal platforms that cover a range of industries. Sites like these allow freelancers to find work and clients to find freelancers for specific projects across fields. Along with these, utilizing more specific job boards for individual industries can help you work out how to get website clients for particular projects.
When researching how to get website content from clients, attending events is a way to inquire about the content and projects different clients seek directly. Introducing yourself and chatting with potential clients and colleagues at events helps establish professional contacts in your respective field. Working the room can be intimidating, but builds confidence and gets easier with practice.
Events vary in size and purpose, but industry conferences and panels are great for networking with larger groups of people. Smaller meetings are also a good starting point for those looking into how to get website clients for the first time or for making connections in a new city or industry.
Beyond seeking out new clients, referrals from prior clients are another strategy for how to get website clients looking for similar work.
Refer back to who you worked with in the past and what specific tasks they required of you. Asking these former clients for a referral can help establish your credibility with new clients and rekindles the relationship with the prior client for projects down the line.
Simplifying the referral process for former clients will likely make them more inclined to refer you to their friends, colleagues, and coworkers. Create an email template for the previous client to work from, or update your website with a reference section for existing clients to use directly.
Similarly, including a ratings or testimonials section on your website can house several positive reviews from prior clients for future clients to view.
Following up in some capacity is a vital step in search of how to get website clients. Sending an email follow-up or a thank-you note shows a persistence to potential clients and appreciation for their time and business.
Blogging is another way to demonstrate consistency and maintain a presence online and in your field. Writing posts related to your current projects or about trends in the industry shows that you keep up with current events and engage with changes in the field. Creating timely content using SEO also shows potential clients that you are consistently developing and adequately marketing your skills.
For freelancers in any field, keeping an up-to-date portfolio displays your skills and versatility. Ensuring that the website is accessible and well-organized demonstrates professionalism and showcases all of your services, even when you are only focusing on one skill at the time.
A portfolio is particularly useful for clients who are searching for how to get clients for website building or web design since these fields are so visual and require multiple projects to show range.
Along with the portfolio, including incentives on your website is another approach for enticing clients. Example incentives vary depending on your skillset but can include charging a reduced rate for referred clients or a free hour of work. While it is crucial to value your work and charge for it accordingly, these incentives can aid in expanding the prospective client base and generate futural referrals.
Staying on Track
No matter the service offered, actively networking and maintaining a presence online is half the battle for how to get website clients. Even during slow weeks or months, keeping occupied through routinely crafting blog posts or attending seminars will help attract clients.