December 20, 2019

How to Add a Business to Google Maps and Multiply your R.O.I. in 5 Steps

by Colleen Romero

How to Add a Business to Google Maps

Did you know that 86% of people search for a company on Google Maps before they visit?

Not only is Google Maps helpful for finding directions, but users can also find the business’ website, read customer reviews, and see pictures. If your business isn’t available on Google Maps yet, you’re missing out on a lot of opportunities to grow.

Do you want to know how to add a business to Google Maps? Keep reading to learn how you can list perfectly and maintain your ratings.

Is Your Business Already on Google Maps?

If you don’t already have a My Google account, you’ll need to sign up so you can list your business. Once you’re logged in, all you need to do is scroll through the menu on the left side of the page and click “add new location.” Google will then walk you through all of the steps of entering your address, dropping a location pin, and writing important details about your business.

Read more about Local SEO

You may surprised to see your business is already listed! In that event, simply claim the listing (usually by requesting a post card from G). This means you can start editing certain parts of your listing right away and wait for your verification code on that post card to start with the deeper edits after verification is approved.

After your business is live on Google Maps, there’s more work you can do to boost your Google ranking.

Use SEO Keywords

What is your business known for? If you own a restaurant, adding high-ranking SEO keywords to your listing will help a lot. The most important thing to remember is to make your keywords sound natural. If your restaurant specializes in barbecue and you’re located in Philadelphia, then you could describe your restaurant as “the best Philadelphia barbecue restaurant.”

Add Enticing Photos

People don’t want to spend money or waste their time visiting your store if they don’t think your products or services are good. This is why adding plenty of enticing photos is crucial. If you work with professionals like Phase Marketing, the experts can optimize your images and improve the rest of your listing.

Respond to Customers’ Reviews

In a perfect world, your business would only receive 5-star reviews. The reality is no business can please everyone. Even though your business will receive lots of praise, some users are curious to read the 1-star reviews to see if there’s any validity to their criticism.

Whether you receive positive or negative reviews, responding to your customers with grace will reflect well on your business. Encouraging negative reviewers to email you so your business can do something to make up for their bad experience shows that you care.

Consider Paying for Advertisement

If your business is new to Google Maps, it can be hard to climb the rankings without lots of customer reviews. Business owners who want to attract more attention quickly can consider paying for advertised listings that put your business at the top of local users’ search results. It is important to make sure your Google My Business (GMB) Listing has some reviews and photos before sending paid traffic.

Learning How to Add Business to Google Is Essential for Success

Now that you know how to add a business to Google Maps, you can draw in more customers and earn stellar reviews. Be sure to respond to each review with some kind words and perhaps talk about your service a bit. This is healthy for Google Correlation.

Do you want to learn other ways you can grow your business? Explore our site to find more helpful tips and SEO services.

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Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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