Did you know that in 2021, over 2.14 billion people worldwide are expected to buy goods and services online?
That’s up from 1.66 billion global digital buyers in 2016.
It’s obvious that eCommerce isn’t just a passing fancy. That’s why it’s important that you work with an eCommerce agency for your marketing needs.
And while there are a lot of agencies available, they’re not all created equal. So it’s important you know what makes one agency better than another.
1. Technical Skills
Your eCommerce agency doesn’t have to be populated by tech wizards. But they should have a clear understanding of the platform you’re running and basic technical skills.
For example, they should at least have a grasp on the different facets that allow your business to interface seamlessly. Otherwise, it could mean the difference between a smooth day of sales versus your site being down for hours – or even days.
Plus, the more familiarity a potential agency has with navigating your platform, the more likely that they’ll be able to exploit additional marketing and growth opportunities.
While the technology side is vital, digital marketing must have a creative component too.
You want to find an ecommerce marketing agency that’s both tech-savvy AND has the ability to develop branding and powerful design for your website.
A truly creative agency will be able to focus on identifiable target demographics by creating content, imagery, and infographics that are specific to your company while simultaneously appealing to that demographic.
3. Strong Portfolio
Any professional eCommerce marketing agency should have a portfolio displayed on their website so you can see examples of work they’ve done for brands like yours.
The portfolio will also help you to further determine whether they have the aforementioned technical and creative chops that will fully support your customer experience.
4. Well Established Best Practices
Rather than simply adopting widely accepted best practices, a worthwhile agency will follow its own variations of best industry practices.
In other words, the actions that constitute best practices are dictated by what will deliver optimal results and deliver the highest level of satisfaction to clients.
5. Reputation Managers
Every eCommerce store is prone to poor reviews and negative content. You simply can’t make everyone happy. Especially if you affect someone on a particularly bad day.
Look for an agency that knows how to reverse negative public opinion. You want professionals who are able to drown out negative reviews by creating new content and establishing high-profile partnerships to help revitalize your brand.
6. Effective Communication
Pay close attention to how a potential agency handles its communications with you before you become a client. This will give you some insight on what to expect.
Also, it’s important to understand how involved they’ll allow you to be in the production process. Will you be able to view exactly what they’re working on at any given moment?
Find an agency that is willing to keep in direct communication rather than one that will “get back to you.”
Boost Your Sales by Hiring an ECommerce Agency
When seeking the most effective eCommerce agency, be sure you’re able to check off all of the above qualities. You’ll not only boost your sales, but you’ll save both time and money too.
And if you’re looking for other great articles on marketing, be sure to browse our blog. You’re sure to find something helpful.