May 9, 2018

Colleges Marketing Techniques: Why Use SEO

by Colleen Romero

Colleges marketing their courses online has become increasingly popular with potential applicants.

So much so, that according to the Research Center for College and University Admissions, online searches are now the favorite way for students to research their prospective colleges

So with that in mind, during this blog post, we aim to explore why and how you can utilize SEO to reach a broader demographic of students.

Let’s dive on in!

1. Conduct an SEO Audit

Unlike traditional marketing methods, SEO marketing allows you to analyze and identify precisely what you need to do to improve your organic rankings.

However, a full SEO audit is necessary to get this information. This is the only way to prioritize your time and resources effectively and to stay ahead of competing course, like this program for example.

If that sounds daunting, not to worry, there are plenty of reputable SEO companies that can help you get to grips with this process and steer you in the right direction.

2. Prioritize Mobile Users

Google loves mobile users. So much so, that they’re going to start using the mobile version of websites as default, rather than the desktop version (even when users are browsing on a desktop device).

Our best advice to you is to filter through your university website and locate the pages that haven’t been optimized for mobile users yet, then gradually convert them, so they’re compatible.

This might be a long process, but trust us, it’ll be worth it!

3. Get Rid of Any Duplicated Content

One of the beauties of online content is that you can go back and edit it at any time. This certainly comes in handy when it comes to rectifying any duplicated content on your site.

Typically, college websites are inadvertently guilty of this. You need to search through your content and see if you’ve duplicated anything. Then you can decide on the version you want to keep.

This helps to indicate to Google which page you want to rank organically for, hence improving your position in search engine results.

4. Increase Your Site’s Loading Speed

You might already know this, but loading speed has been a ranking factor for Google for years. So, needless to say, you’ll want to ensure your site loads as quickly as possible to improve your SEO.

Traditionally, image size has affected page loading times. So, go through your content and make sure you’re using SEO friendly images to help speed things up for your users.

Are You One of the Many Colleges Marketing Themselves?

If you’re one of the many colleges marketing themselves online, then we hope this article was useful for you.

If you have any questions or concerns about how you can implement these methods yourself, please feel free to reach out and contact us.

One of our professional team members will be more than happy to lend you a hand. Speak soon!

Alternatively, if you enjoyed this article, we’re confident you’ll love the other features published on our blog. Over there we discuss everything from finding your primary target market to marketing your website. Enjoy!

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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