Case Study

Full Scale SEO Backlinks strategy generates overall ROI for client of 214%

Having neglected optimising their site in the past, Full Scale SEO was approached with an immediate need to build the client’s organic presence from the ground up. With a reputation for turning clients sites around and an established expertise in developing high quality, authoritative links will a natural profile, Full Scale took the job on with enthusiasm.

Working closely with experts in our clients niche we create a range of interactive and static assets in our link building initiative to rejuvenate our clients link profile and grow their site’s organic visibility, traffic and leads. Here were our results:

Quality content is the difference between mediocre and superb. Let our talented writers give you work that will make your website shine and get you noticed by search engines.

With links from niche specific domains we added authority to our our clients domain resulting in a tremendous increase in organic traffic and leads. In the first 6 months these metrics increased by 108% and 137% in the following 3 months. This created an overall ROI from SEO of 214%

Increasing the domain authority of our clients domain by creating links, correlated directly with an increase in search engine visibility. This provided an overall improvement in organic visibility.

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Asked to conduct general SEO for a client, Full Scale quickly conducted their initial website audit. The results brought to light some crucial areas that need immediate improvement. Although Full Scale’s audits take into account virtually all of the 200 ranking signals Google calculates into its algorithm, major issues were found in the areas of Meta Data, Content, and Site Speed. Here was our strategy:

Fix Meta Data issues.

Keywords were quickly incorporated into title tags with verbiage that was compelling and click provoking. Title tags play an important role in ranking for keywords, as well as attracting clicks by containing a strong call to action. H1s and H2s were promptly cleaned up to remove duplicate tags and add missing tags. These headers were also given compelling contents to lure visitors.

Add content.

Full Scale set off on a campaign to thoroughly educate themselves on their clients business and subsequently started producing high quality informative content to send all of their links to. The combination of consistent informative content with a steady of links is crucial to becoming relevant on Google.

Speed up the site.

An in depth look at issues with the clients sites webspeed turned up multiple areas for improvement including minimizing redirects and excessive http requests. These were taken care of the site began running quicker and smoother. Site speed is not only a ranking factor for Google, but is crucial to providing a user experience that keep visitors engaged.


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  • The client began to see results almost immediately and within just two months moved from hardly ranking on the second page for many keywords to consistently ranking in the top 5 in Google search results. Within those two months their top 7 keywords jumped a total of 122 spots in Google rankings.
  • High-quality content writing is one of the most important parts of a successful marketing strategy. The search engines have quality rating guidelines that are more detailed and nuanced than ever. One of the best ways to build up visits to your website and keep visitors from bouncing away is by giving them high-quality content.
  • Consistent, long-form, well-written content leads to more conversions as well. Researching what your customers are looking for and answering their questions lends credibility and trust to your company. People who have more trust for your brand are more likely to convert into long-term customers.
  • Building quality content, posting regularly to your blog, and having an active presence online is paramount to a successful SEO campaign. Check out some of these surprising stats on content and the kind of effect it can have on your site and business:
  • 47% Of Buyer’s Read 3-5 Pieces Of Content Before Making A Purchase
  • Websites With Blogs Get 67% More Leads
  • Companies Who Blog Regularly Get 97% More Links To Their Site
  • As you can see, companies who are contributing to their site’s offerings on a regular basis are winning in the rankings game. Here at Full Scale SEO, we want to make sure you, your clients, and your business looks fantastic.
  • We have a devoted team of US-based, native English, content writers ready to provide you with the high-quality content that is missing from your website. We do the keyword research, we do the editing, we make sure what we send to you is ready to be posted. By researching your business we will craft SEO and keyword optimized articles, brand-relevant blog posts, and the cornerstone content you’re missing.
  • By using our professional content writing services you get to sit back and relax while our team writes what your audience is looking for.
  • Below you will find our best selling content solutions. Our SEO articles focus on a single keyword to get the targeted traffic you’re after. These are best if you want a bump in a specific portion of your traffic. We also offer topic motivated, brand-relevant, blog posts that are professionally written with your brand voice in mind. These take an SEO article to the next level.
  • What do we mean by topic driven? These posts can rank for a cluster of keywords. There will be a primary focus keyword and a number of secondary keywords that boosts the posts SEO juice. These posts can be written in a longer form to create guides and top-level posts that could become cornerstone content on your site.
  • See below for a breakdown on the pricing of these two products.
  • Looking for something more comprehensive? Looking to order a bunch of content for a variety of clients? We have your back. Contact us today and we are happy to discuss bulk content pricing and strategy.

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