With the amount of competition on the internet, the average company is now spending at least $75,000 of their marketing budget on digital. If you haven’t been spending money on an SEO strategy, you could shudder to think you need to add another service on top of your current marketing efforts. Thankfully, there are affordable SEO solutions you can implement for your jet charter business in-house.
Search engines rely on tools called web crawlers to go through every site on the web and index it in advance of a user search. That’s how search engines can return so many results in just fractions of a second. When web crawlers index a site, they come back with information which search engines then use to rank the quality of a link.
Try implementing these 8 affordable SEO strategies to start directing traffic to your site.
1. Make Great Content
Your jet charter business needs to be creating great content at all times. In a business as exciting as yours, it should be easy.
Think about creating a blog connected to your site. Updating your blog with short posts once or twice a week will allow you to get ranked high on search engines. Search engines reward sites that are updated often with original content.
Write photo essays about new clients or about exciting trips you could take with your services. Make it meaningful and personal and you’ll see traffic start to build quickly.
2. Optimize Images
Metadata is important to search engines. They look at all of the titles and descriptions you add throughout every page when returning a result. This also includes image title tags and image file names.
Instead of leaving your images titled “FILEXYZ.jpg”, change your file name to something that search engines can use. A photo titled “charter-jet-florida.jpg” will be more useful to your developers and to search engines.
Be sure to also limit file sizes. You can have fast-loading images with small file sizes on your site without compromising on quality.
3. Include Headers
With all of the things that your customers have been meaning to read and other competing articles, big blocks of text are daunting to read online.
Find a way to break them up with headers. Keep your paragraphs short and be sure to use keywords throughout.
Use keywords in your headers to increase your affordable SEO impact. Headers can help people quickly scan your content to see if its relevant to them. Make your headers clear and succinct to improve scannability.
4. Include Links
Content that links to other sites and other parts of your page is highly ranked by search engines. Linking your text to reputable sources and researched statistics is a great way to build brand authority.
If you’re writing a new blog that references a concept that you wrote about months ago, include a link to that other article. Building a network of links within your own site will help improve your SEO score.
Reach out to any sites you find yourself linking to often and see if they’d be interested in trading links. Local businesses will likely be eager to trade links with you for mutual benefit.
Check out our other marketing tips that can improve your SEO and your local impact.
5. Include Lots of Media
In the world of content, video is the clear winner. In terms of time spent on media by consumers, video is soon to account for more than 80% of all internet traffic. Whether you include professionally shot videos or clips you’ve taken with your phone, a video supplemented by text is the ideal content for your site.
When visitors arrive at your site about hiring charter jets, they might expect to see jets in action. Don’t disappoint them. Include exciting photos and videos that will entice them to hire you.
6. Get Rid of Broken Links
When web crawlers come across broken links on your site, they take note. Broken links could be the sign of a site that hasn’t been updated in awhile or it could be one that’s riddled with spam.
Either way, broken links are a bad look for your site. One of the most affordable SEO solutions is to make liberal use of your delete key.
Use a broken link checker to go through and index your site. It will point out where you should be looking for broken links and can help you clean up your site.
7. Simplify Your Layout
If you’ve got a complicated menu system or a layout that doesn’t look good in every browser, it might be time for some cleanup. Web crawlers like well-formatted sites with simple layouts. A site with clear headers, organized code, and simple blocks of text will be ranked highly by search engines.
The era of the multilayered menu system is over. If your visitors need to click more than two or three times to find anything on your site, you need to simplify your site.
Also, consider adding white space. Give your text and the other items on your page enough room to breathe. The website for this service gives you everything you need with just the right amount of white space.
8. Make Your Site Mobile Optimized
If your site is more than 5 years old, it might not be mobile optimized. As mobile browsing has surpassed desktop browsing, it’s a sure bet that more people will see your site on their phones for the first time. You need to make sure you make a good impression on phones and tablets.
If you’re starting from scratch, start with the mobile layout of your site first. If you’re going to be redesigning your site, make sure your mobile queries are simple and flexible enough to work on several devices.
Affordable SEO Solutions Will Pay Off
While some are easier to implement than others, most can be implemented at little to no cost to your jet charter business. If you’re in an area with stiff competition, you could have a tough time standing out from the crowd. A strong SEO strategy will make sure that you’re ahead of your competition.
If you’re ready to find out more about how you can increase traffic with SEO, contact us for even more tips.