November 15, 2019

7 Tips for a Local SEO Strategy That Outranks Your Competitors

by Colleen Romero

Did you know that 46 percent of all Google searches are performed with the intent of finding local information?

If your small business doesn’t have a good local SEO strategy in place, you’re likely missing out on a lot of potential customers!

Never heard of local SEO? Not sure where to begin when it comes to improving your business’s local search rankings?

Read on for seven effective tips you can try today to create the perfect local SEO strategy.

What Is Local SEO?

Local SEO is all about optimizing various aspects of your website so that it does a better job of attracting local traffic (people in your area who are searching online for products or services like yours).

The goal is to get people from their computer or smartphone (wherever they’re conducting their search) to your physical business. You’re making specific adjustments to your website to bring in people who are closest to you geographically.

Benefits of Local SEO

There are lots of reasons why businesses (especially small businesses) need to make local SEO a priority. Some of the greatest benefits this tactic offers to your business include the following:

  • Increases online visibility
  • Increases foot traffic
  • Increases sales and boosts revenue
  • Creates more visibility on Google Maps
  • Creates a stronger reputation

Do any of these benefits appeal to you? If so, you ought to start making some changes to your local SEO strategy.

Top 7 Local SEO Tips

If you don’t know where to begin with local SEO, start by following these seven tips. They’re great starting points that have the potential to give your business a significant boost:

1. Make It Mobile

One of the best things you can do to improve your local search rankings (and your general search rankings, for that matter) is to make your website mobile-friendly. This means it works just as well on a mobile device like a smartphone as it does on a desktop computer.

These days, the majority of searches take place from a mobile device. If people can’t navigate through your website with ease on their small smartphone screen, there’s a good chance they’re going to get frustrated and go elsewhere.

Pull your website up on your own smartphone right now. How does it look? If you’re not satisfied with it, contact your web developer or designer today to start making improvements.

2. Use Local Keywords

When you create content for your website, make sure you’re using local keywords throughout the copy.

Whether it’s a landing page or a blog post, local keywords can help your website to rank for local searches and attract more customers. Examples of local keywords might include the name of your city, the name of a neighborhood, or even the name of a local sports team.

Be sure to use these keywords in a natural way. Don’t just pepper them into your content without context (if search engines catch you doing this, they’ll penalize your site).

3. Use Google My Business

Google My Business is a free tool that can help you to manage the way your business shows up online.

Google My Business allows you to submit basic information about your business. This includes things like the company name, your website link, your operating hours, and your address.

By using Google My Business, your business will rank higher in online search results and will be easier for people to find.

4. Submit NAP Citations

Make sure you submit NAP (short for Name, Address, Phone Number) citations to other online directories as well. Doing this helps to create a consistent, professional image for your business across a variety of platforms. It ensures that people will be able to find you with more ease, too.

When submitting these citations, double-check that everything is 100 percent identical. This includes the spelling of your business’s name as well as the format of the address and phone number.

5. Create Local Content

When you’re writing blog posts and social media posts or creating video content for your website, create it with local keywords in mind.

For example, you could talk about events that are held in your area each year or reference fun attractions in your city that people can visit after they check out your store or restaurant.

Think about your local audience, as well as people who may be visiting the area, when you’re coming up with new content ideas.

6. Ask for Online Reviews

Leverage your existing clientele and get them to help you improve your online presence and bring in more local customers.

An effective way to do this is by asking them to leave online reviews through Google, as well as third-party review sites like Yelp. The more (positive) reviews your business has, the higher it’ll rank and the easier it’ll be for people to find it.

Consider running some kind of promotion to incentivize people to leave reviews. For example, you could give them a discount or a free item when they show you their review.

7. Use Caution with Link Building

Finally, be sure to use caution with your link building approach.

According to Adam White of SEOJet, one of the mistakes that newbie SEO’s make in local SEO strategy is to try to target their cities in their link building which looks unnatural to Google.

Instead of doing this, focus more on quality local content and fostering relationships with other local businesses and/or influencers. This will help you see greater returns and looks more natural to search engines. As a result, you’ll likely get rewarded with more search traffic.

Create Your Local SEO Strategy Today

As you can see, there are a lot of different steps you can take to create an effective local SEO strategy for your business.

Now that you know more about the importance of local SEO and how to put your strategy together, give these tips a try today so you can start seeing results as soon as possible.

Do you want to learn more about local SEO or SEO in general? If so, check out some of our other blog posts and free resources today.

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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