January 11, 2018

7 Reasons Real Estate SEO Services Are Important

by Colleen Romero

Whatever the size of your real estate business, you probably know you need to spend a significant amount of time and money on marketing.

Modern small businesses are now spending almost half of their time and money on digital marketing. Since this number is only going to grow, it’s important that every real estate firm take advantage of real estate SEO services to get the most bang for their buck.

If you’re new to search engine optimization, it’s shorthand for how you prepare yourself to be found by search engines. Search engines use web crawlers to go through and index every website they can find. That’s how search results are able to come back so quickly.

Those sites are ranked for relevance, load time, optimization, and a long list of other traits. To get your rankings up, these are seven reasons that real estate SEO services are essential to your business.

1. Hit Your Local Audience

Most of your audience will be including local geographic and landmark sites in their searches. They’ll search for “Washington Park Apartment” or “Toluca Lake Realtor”. Likely you serve multiple regions.

Start with a little research and try to find yourself on a search engine with local terms. See which ones return the highest ranking results for your real estate firm. Those are the terms you need to work on the least.

The ones you searched where you came up low in the results are the terms to focus on. You need to include the keywords for those searches in your content.

Add the words you want people to find you with throughout your website. Put those phrases in your content describing your services. Add them wherever makes sense without spamming your own page.

Google and other search engines know spam when they see it. Real estate SEO services know how to make these instances look natural. Follow this local SEO checklist to make sure you’re positioned to hit your local market hard.

2. Connect with Your Market

When search engines are ranking your site, they look at how much content you have and how fresh it is. If your website sits dormant for years, it’s going to seem like it’s less relevant than a new kid on the block.

Add a blog to your site where you can represent listings that you like the most but need a little help pushing. Telling the story of a property or making it an example of some kind can help potential buyers see how great it is.

Target specific properties and make that address a keyword. Put that keyword in your meta description, your title tag, and in the alt tag of any photos. Don’t forget to mention that along with your local keywords throughout the text.

When it’s time to pick a title, make sure local terms show up in your URL like in this link for office space for rent in Dallas.

Try to avoid copying and pasting any content. Search engines hate duplicate content and reward originality. Posts of 250-400 words would be great for this kind of content.

3. Show Your Audience What They’re Getting

With photo and video, you can tap into the engagement that drives SEO today and also gives potential buyers a better idea of what they’re in for.

Potential home buyers love video tours. They can share them with friends and family, which helps build excitement about their potential purchase.

Be sure that you take a variety of professional photos and video. Take short clips that you can add to Instagram and great videos that can go on realty websites.

When you sell a home, you should also see if you can record a testimonial with your client. Having regular people speak positively about the experience of working with your real estate firm can make other potential clients excited.

4. You’ll Be in Everyone’s Pocket

At this point, mobile browsing has surpassed desktop browsing. This means that your site needs to look great on phones, tablets, and whatever else users are finding you on.

If you’re in the middle of a site redesign, you should go “mobile-first”, meaning your site is optimized for mobile first, then desktop. When search engines rank sites, they rank for how well your site is organized and how easy it is to navigate.

A great mobile site will have you ranking higher than your competitors. The best real estate SEO services should offer great mobile options.

5. You’ll Be in the Directories

If you hire anyone for real estate SEO services, the first things they should ask for should be your login information for real estate directories. You need to be listed in the biggest directories like Trulia, Zillow, RedFin, and Homes.com.

Your real estate firm should also be on Google My Business, Yahoo! Local, and Yelp. Reach out to anyone who you’ve worked with in the past and ask if they’ll give you a review or a referral on these sites. Search engines will reward you for how often your company is mentioned on different sites.

Be sure each of these sites has a link back to your home page for best results.

6. You Can Activate Your Broker Network

If you have a big enough network of brokers working with your real estate business, you can help each other out with backlinks and mentions. Have brokers tag your business when they post something from one of your listings on social media.

Follow each other and mention each other whenever it seems natural. You can help build a following for one another.

On each broker’s website, ask that they include your business in the tags and meta description. Your pages will build traffic for one another with this linkage.

7. Your Social Media Following Will Explode

With a great firm working on your real estate SEO services, you should see your audience grow rapidly. Be sure that your company has a presence on every major social media channel.

Here you can stay in people’s minds and show off cool properties. You can list short testimonials and let people know about sweet deals that just opened up.

When you hire a firm to handle your real estate SEO services, they should provide you with a social media plan. This will break down how often you should post, what kind of content to post, and how to measure success.

Real Estate SEO Services Will Build Your Digital Presence From the Ground Up

Finding the right SEO company that understands the needs of your brand will get you to the top of the search results.

If you’re ready to amplify your SEO rankings, contact us today to get your traffic moving.

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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