February 21, 2018

7 Digital Tools That Make SEO Marketing Easier

by Colleen Romero

What are the top digital tools to help boost your SEO campaigns?

SEO has come to the forefront of digital marketing. Search traffic has been shown to be the main driver of website traffic, beating social media by 300%.

SEO is critical to any website, but it can be difficult to manage the different facets of SEO and keep up with the constantly changing landscape.

Yet, there’s a tool, service, or app for anything you can think of. They can help you track results on the go, help you find the best keywords, and keep your site high in the rankings.

Keep reading to learn the top SEO tools that you need for your campaigns.

1. Copyscape

You can’t have duplicate content on your site. Nor can you plagiarize content from another site and have it on yours.

Why not?

Google can penalize you for having “blocks of content” that are matched across several different websites.

Sometimes, people will post the same content on several websites with the same keyword string hoping to manipulate search rankings.

Google has caught on and will only rank one of them. That means that if you have duplicate content, your page might be left in the dust.

Copyscape can help you completely avoid this situation by letting you know is and where your content is online.

Just enter copy and paste your content or enter a URL. Copyscape is free to use.

2. Google an Bing Webmaster Tools

These digital tools give you a chance to see how search engines see your website. You’ll want to use webmaster tools from both Google and Bing since they’re the top two search engines.

You can see if there are any crawl errors, internal and external links to your website and more.

With Google’s version, called Search Console, you’re able to see valuable information that’s not available in Google Analytics.

For example, you can see specific search queries people used to find your website. You’ll also know how many impressions your pages received from Google, and what the clickthrough rate was.

You’ll need that information to see how your SEO campaigns are working.

There will be a little technical expertise required to install the required code on your website. However, if you’re using WordPress, there are plenty of plugins available that will take care of that for you.

3. Robots.txt Generator

You may not realize it, but your website gives instructions to search engines when they index your website. They do that through a Robots.txt file.

It tells search engines which pages they should crawl, which ones should be left alone.

This can be very important, especially if you have a lot of pages on your website. In that case, Google crawls so many pages. It has a budget as to how many pages will be crawled.

Most sites don’t need to be concerned, but e-commerce sites with thousands of pages will.

Where Robots.txt Generator helps is to help you give those instructions to Google and tell the search engine which items are important and which ones aren’t.

4. Webconfs Keyword Planner

Finding the right keywords and phrases to target is the core of any SEO campaign. Keyword research helps you uncover how people are searching for your products or services.

There are several digital tools to help you research keywords. The reason why Webconfs’ Keyword Planner stands above the rest is that it is easy to use.

Want to know how many people are searching for specific keywords? This tool will give you that information.

How about finding other keywords that might be better? You’ll get that too.

All you have to do is enter your website or a keyword, and it does the rest for you.

The best part is that it’s free to use.

5. Page Speed Insights

It’s the search engines’ job to give its users the best experience possible. How they do that is to provide search results that are relevant and load in a short time.

If Google keeps showing results of pages that are slow and irrelevant, how many people will continue to use it?

Not many.

Google knows that. That’s why it’s always tweaking its algorithm to deliver the best search results.

Since page speed is more relevant than ever in search results, you’ll need to know how fast your site is.

Google offers two tools: Page Speed Insights and Test My Mobile Site.

Both of these tools will tell you how fast your site is for users, and if your site is slow, what you can do to speed it up.

That can make a big difference in your search results.

6. Google Analytics

If you invest your resources in SEO, how will you know you’re successful? By measuring your results. Google Analytics will take you from “thinking it’s working” to “knowing it’s working.”

Out of all of the digital tools for SEO, this one may be the most important. That’s because of the data that you can easily find with Google Analytics.

You’ll be able to tell what’s driving your traffic, what’s coming from social media, organic search results, and direct traffic.

You can also see how people use your website, and when they drop off. That can let you know if there are certain pages that turn people off, so you can refine the content.

You can also set up conversions, so you know how many people are filling out your forms and how they find and use your website.

For example, if your website is about Teldat zero touch provisioning, you can see how many people are finding your page, and how long they stay on your site.

7. Chrome Incognito Window

It was already noted how keywords are necessary for a successful SEO campaign.

You can use the Chrome Browser’s incognito window to expand your keyword research. All you have to do is enter a search phrase and Google’s autofill function will show other related searches.

This is a good place to start, and then you can refine your search with Webconfs Keyword Research tool

Digital Tools for SEO

Now that you know what the top SEO tools are, how do you make the most of them?

Full Scale SEO is here to help your company to make smart marketing decisions, and create SEO campaigns so you can create leads on demand and generate more revenue.

Want to know how you can make the most of SEO for your business?

Talk to our team of digital marketing experts today!

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Want to learn more?

Check out these articles below