January 22, 2018

5 Ways SEO Can Bring More Traffic to Your Defensive Tech Website

by Colleen Romero

In today’s modern world, competition is all around us. How can we, as business owners, stand out from the crowd?

It’s all about SEO. If you’re looking to increase website traffic fast, you need a solid, strategic plan.

It’s no longer a game of who can shell out the most money to grab an advertising spot on a search engine. Not when 64% of website visits are organic.

Now it’s about effectively utilizing SEO to gain the upper hand. If your current plan isn’t working or you need some extra advice, allow us to help.

Ready to find out a few different ways to gain more traffic? Let’s get into it!

Create Useful Content

People are always asking questions so why not answer a few of them?

When they relate to your niche, you can easily increase website traffic fast by crafting detailed posts. It’s also a great place to add internal links.

Let’s say you want to write a review about a steel baton. You write a lengthy post explaining one you have in your shop.

To gain more traffic, you could have a link that says “click for more“. When people click on it, that counts as an internal link which will also up your search ranking.

Be Active on Social Media

Platforms such as Facebook and Instagram allow us to connect with our audience. When they’re engaged, they’re more likely to interact with your company outside of your social media profile.

You can write witty posts to gain their attention or take advantage of the platform’s features like live video. The more you connect with them, the better it’ll be in the long run.

You’ll gain their trust which will lead to more traffic and sales.

Make Your Site Mobile-Friendly

Today, more and more people are relying on their smartphones to give them information. They use it to search for the nearest places or the best online stores.

That means Google will start favoring those sites that are mobile-friendly. To be considered mobile-friendly, you need to have fast download speeds, optimized images, and a minimal design.

Research Your Competition

They’re your competition for a reason, right? Maybe they have more sales or you admire their website design.

Whatever it is, keep a close eye on them. Study their strategy then apply it to your own. Just be sure not to copy their every move.

Redirect Broken Links

Broken links can hurt your SEO if you aren’t aware of them. No one likes going to a website where they can’t access a specific page.

If you have a blog, it’s important to stay on top of what’s outdated. You can either update the post or redirect the links to something more relevant.

If the page has been deleted, you still need to redirect all the links in other posts pointing to that page.

Wrapping Up on How to Increase Website Traffic Fast

SEO doesn’t have to be complicated. A few simple steps will have you on your way to gaining more traffic.

Have questions? Contact us today!

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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