Are you looking to bring more members into your gym? You might want to consider SEO.
SEO, or search engine optimization, is a digital marketing tool that lets you improve your search engine rank and connect with more users online. It’s an effective way to boost your online presence and take advantage of user search behavior.
It’s not easy to get to the top of the search engine results page. You need to be strategic and proactive in order to beat your competition, other gyms, and fitness clubs.
1. Title Tags
Have you ever Googled your gym?
You might notice that a clickable headline appears for your search engine result. This is your business’s title tag. It’s a short description of a page’s content that encourages users to click on a URL.
Your title tag is the first clue Google is given for what this page is about. Make sure to use your targeted keyword for the page in every title tag.
You can also make the most of your title tag by adding your business name and its location. This will help users understand that you’re a gym in their area before they click through to your webpage. Leave your business name until the end.
Your title tag should be information based like “Freeweight Training Gym | St Pete, Fl | Bob’s Gym”. This title gives the user a bit about what your gym focuses on, the area you are in, and the name of your business.
Title tags are a major part of any SEO strategy and can help set your small business apart from other local gyms.
Mobile isn’t just important for gym SEO. It’s a crucial SEO component for all businesses. Over 80% of all local traffic comes from mobile search.
It’s no secret that people are doing online searches on their smartphones. But you might not know that these searches are valuable. 55 percent of purchase-related conversions occur within one hour of mobile search.
You can optimize your mobile marketing plan by adding large text, images, and call-to-action buttons. Make sure your business is featured in the local maps pack on Google for an even faster mobile traffic conversion.
3. Social Media
Your website isn’t the only thing that needs optimization. You should also focus on your social media profiles.
Google your gym to how users are connecting with your business. You should see other results like a Facebook page, Instagram page, Yelp listing and more. Images are important and influential in the fitness industry online. Keeping an up to date Instagram with results from actual members is a great way to build buzz.
You can take advantage of these profiles to enhance your search engine presence. Social media accounts also give your potential members more information about you. Using your curated keywords list in your image descriptions and hashtags helps build your online exposure as well.
Post frequently, add hashtags, and add useful information about your gym. You can include updated information on pricing and your weekly schedule on your social media posts. Check out the Wellvyl events calendar for a good example.
4. Location Tags
Don’t forget to let potential members know your location.
Location is a big factor when people sign up for gym memberships. It’s crucial that you use every opportunity to let site visitors know where you are located. Utilizing a geo targeted Google My Business account is a great way for immediate indexation for local businesses.
You can also add location tags in the settings tab of your website. Make sure to tag your city or location on your social media profiles as well. Build a list of targeted keywords and add your location afterwards. For example “crossfit gyms” could be “crossfit gyms in St Pete, FL” or “St Pete crossfit gyms”.
5. Build Links
Link building is one of the best ways to build up your search engine rank.
Getting links to your gym website helps you build trust and authority in the eyes of Google. You can get links back to your website by guest posting on other blogs. You can also build a network of link backs through networking sites like Yelp, Yellow Pages, Trip Advisor, and more.
It might be time-consuming to write blog posts for other sites and set up profiles on sites across the web. But it will pay off in link juice for years to come.
Your Gym SEO Campaign
The right SEO campaign can make all the difference. Follow these tips to dominate the SEO landscape and start getting new members. Local SEO is the best way to get your gym found online.
By developing an understanding of the SEO process, using a targeted keywords list, and taking advantage of networking tools people will be pumping it up at your gym in no time.
Are you interested in starting a gym SEO campaign for your local gym? We can help. Contact us to get started with a Full Scale SEO project today.