2018 is shaping up to be an exciting year in the digital world.
Online marketing and search engine optimization are ever-changing fields. It’s important to stay up-to-date on the latest industry news if you want to keep your brand on the front page.
Luckily, you’ve come to the right place.
Here are 4 SEO and digital marketing tips to help your business trend this spring.
Mobile Will Continue to Grow
As it has for the last several years, mobile browsing will continue to gain a larger share of search traffic in 2018.
Mobile already surpassed desktop as the largest source of search. We can expect the scales to further tilt in that direction. As such, the mobile experience should remain a primary point of emphasis in SEO and digital marketing.
Websites which have not yet switched to responsive design will benefit from doing so. Those which have already made the transition should continue to work toward faster speeds and a streamlined UX.
Rapid Expansion of Voice Search
Smart speakers such as the Amazon Echo and Google Home are fixtures in an increasing number of homes.
Sales for the devices tripled in 2017, including 11 million units sold during the recent holiday quarter. Along with the digital assistants built into mobile devices, voice commands are turning into top search method.
So how can SEO and digital marketing departments gain the fancy of Alexa, Siri, and Cortana?
It starts with understanding how people talk to these devices. Often they speak in a more conversational tone, asking full questions rather than concise keywords. Adapting to this will help marketers make inroads in voice search.
Priority for Secure Browsing
As more transactions take place over the web, online security will grow in importance.
Google started using HTTPS as a ranking signal in 2014, but they’ve recently made it even more of a point of emphasis. To make it to the front page, having an SSL certificate is now crucial.
On top of lower SERP rankings, unsecured sites are also hurt by a new visual warning next to the URL on Google Chrome.
Making sure your site is secure in 2018 will benefit both your customers and your SEO.
More Emphasis on User Intention
Google’s algorithm is becoming smarter every day.
Part of that is due to one of the algorithm’s newest parts, RankBrain. RankBrain is a machine-learning artificial intelligence system, meaning that it can learn and adapt on the fly.
One of the key ways RankBrain helps search results is with ambiguous searches. When people search a phrase that has multiple meanings, machine learning helps the algorithm make better guesses into intention.
For example, “diabetes test” could turn up a variety of different results. But if searchers tend to click links for a Save Rite Medical Prodigy No Coding Test Strip, RankBrain will realize that most people typing “diabetes test” are intending to search for “home glucose testing kit.” With that understanding of intention, the results page becomes better tailored.
It’s no longer enough to only focus on keywords. You must also consider the intentions of searchers and how to provide them the desired result.
SEO and Digital Marketing Help in 2018
The new year brings new challenges to optimizing your website for search results.
If you need help with SEO and digital marketing, check out the services we offer here at Full Scale SEO.