April 26, 2018

10 Must-Have Digital Marketing Tools

by Colleen Romero

Are you getting the most out of your digital marketing efforts?

If you’re not using the latest digital marketing tools, you’re missing out on ways to make your marketing strategies more effective. There are new tools for digital marketing coming out every year. When you don’t use these cutting-edge methods, the competition could start to pull ahead.

In this guide, we’ll walk you through this year’s top digital marketing tools you should try. Keep reading to learn how to make digital marketing work for you!

1. Google Drive

Google Drive isn’t one of the newer digital marketing tools, but it still tops this list for good reason.

This is one of the most versatile and useful tools you can have in your marketing arsenal. Unlike some competitors, like Dropbox, Google Drive gives you all the storage space you need at little to no cost.

While Dropbox only offers up to 2GB of free space, Google Drive gives you 15GB for free. Once you surpass that limit, Drive offers a 100GB plan for only $1.99 per month.

It’s pretty unlikely that you’ll ever use all that storage, even when you’re running a business. But if you do, you can opt up to a 1TB plan instead.

This inexpensive, easy to use storage solution allows you to access information from anywhere, making this one of the most important tools to help keep your marketing efforts organized.

2. Evernote

At first glance, Evernote looks unnecessary for someone who’s already using Google Docs. However, many people find Evernote easier to use when it comes to containing marketing ideas and staying on track.

Whether you’re drafting blog post ideas, email marketing messages, or tentative schedules, give Evernote a try and see what you think.

3. Asana

This project management tool functions like a to-do list from the future. Whether you’re working on your own or you have a team, this is a great way to ensure that everything gets done on time.

There are many different ways to use Asana, and you can take advantage of just a few of them, or try everything. In addition to project management, it’s great for brainstorming, creating agendas, and keeping workflows organized.

4. Slack

Slack has quickly become one of the most popular ways to communicate with teams, both in-house and remotely.

When you need to send messages that are too simple to warrant an email, Slack is the way to go. This professional messaging app allows you to set up group chats or individual conversations as needed.

This can also help your team get to know each other better. If some people work remotely, they can still feel connected and in the loop with a Slack chat. Some people even use it to keep in touch with friends and family while at work, too.

5. Waveapps

When you need to keep your income organized, the free tool offered by Wave can make the process much easier.

If you’re just getting started, the financial side of things can seem incredibly confusing. Financial software often doesn’t do much to clear things up. However, Wave is easy to use, even for beginners, and will help you keep your business finances organized.

As you grow your business, you might need to transition to a more complex financial tool eventually, like Quickbooks. But when you’re starting out small, Waves is a great resource.

6. Facebook Groups

Almost everyone knows that Facebook is one of the top digital marketing tools. But did you know that you can specifically use Facebook groups to your advantage?

A Facebook group is a great way to give your team an opportunity to get to know each other. But it can also help you find new clients.

Use your professionally oriented Facebook profile, and find groups to join that are in your niche. Then, introduce yourself to the group in a geniune way that still suggests you have something to offer as a professional. Use eye-catching photos to get attention.

This will entice people who are already interested in your product or service to click through to your website (it should be easy to find on your profile). Soon, you’ll have new clients flowing in.

7. Thrive Leads

If you’re on WordPress, as many sites are, plugins are one of the best digital marketing tools at your disposal.

This plugin is wonderful for lead generation – it will help you get the perfect pop-ups and sign-up areas to get the conversions you want. If you want more, try Thrive Quiz Builder.

This allows you to create unique quizzes that will generate leads, and help you categorize them depending on their results.

8. LastPass

Do you struggle to remember the many passwords you need in your digital marketing life? Then you’ve got to try LastPass.

This tool lets you keep hundreds of different logins on your Chrome browser, without having to recall each one individually. You’ll save tons of time by not needing to look up or reset passwords for various sites.

9. SmarterQueue

There are a number of different tools that exist to help you schedule your social media marketing efforts. However, SmarterQueue is one of our favorites.

This tool allows you to manage your Facebook pages and Facebook groups, LinkedIn, and Twitter all at once. It’s also much more expensive than some of its closest competitors.

One of the best things about this tool is that you can use it to strategically recycle content, so you don’t always have to start from scratch. Having content posting automatically helps you reach your target audience without wasting hours of the day doing the posts manually.

10. KWFinder

Keywords are a crucial part of any digital marketing strategy. For just $5 per month, you can get almost unlimited searches for keywords that will help you reach your customers.

(For more about search engine marketing, check out this digital marketing company.)

Which Digital Marketing Tools Will You Try?

These are our favorite digital marketing tools. You might have tried some of them already, but we’re sure you’ll find some pleasant surprises when you try out the rest.

No matter what your approach is, SEO is one of the most complicated aspects of digital marketing. Looking for help nailing your SEO strategy? Check out how we can help here.

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Want to learn more?

Check out these articles below