May 13, 2018

10 Essential Digital Marketing Tips For Startups

by Colleen Romero

Do you own a startup company? Are you looking to make the most of your digital marketing?

It’s no surprise that marketing is the bloodline of every business. After all, what’s the point in having a great product or an innovative idea if you can’t get exposure?

With the advancement of technology, the most effective marketing strategies take place online in the form of digit marketing. Considering that 88% of North American households are connected to the internet, it’s clear that digital marketing is the most effective and widespread way to reach customers.

For any startup companies looking to gain exposure, it’s essential to have an effective digital marketing strategy in place.

Read on to learn the 10 essential tips on digital marketing for startups.

1. Trust in the Pros

First things first, if you’re serious about your business, you’re going to want to get in touch with some marketing professionals.

Whether you’re a beginner or an intermediate when it comes to marketing, there’s always something you can learn from the marketing experts.

This is where professional marketing companies such as Octopus Creative Inc. come into play. This company is a diverse and modern team that uses up-to-date marketing strategies to help grow your business.

Let’s say you’re looking to grow your followers. Or, how about determining the best outlet for global sales? What about modernizing your brand so that it more effectively speaks to your audience? Are you a freelancer considering going full-blown agency? Check out this great post by Neckelius on doing just that.

These are all important factors in a startup that are best targeted by professionals. This is a small investment that your startup is bound to witness significant benefit from.

2. Invest in Marketing Tools

The online world presents businesses with an incredible display of free marketing tools.

There’s no doubt you have been utilizing these free tools to better your marketing, but consider opting for the not-so-free, yet incredibly effective marketing tools.

These tools help to ensure that you are getting the most out of your digital marketing endeavors. These tools help to make your marketing more effective, reach a larger audience of people and increase your conversions. These are tools such as:

  • KWFinder -helps to target SEO keywords
  • Slack – a resource for internal team communication
  • Facebook Advertisements -advertisements targeted to social media
  • HootSuite -social media management

Remember, if you’re not investing in these tools, it’s safe to assume that your competitors are.

3. Increase Your Reach

In this day and age, we can’t stress enough the importance of social media. Having a social media presence is essential to any startup business looking to grow a following.

If your business is not already active on Facebook, Instagram, Twitter, Linkedin and Pinterest then it’s time to get the ball rolling.

Not only does a social media presence help to generate exposure for your company, it also helps to humanize your company. The fact of the matter is that people prefer to do business with people as opposed to faceless companies.

The best news?

The majority of these social profiles are virtually free or inexpensive means of marketing. This is a win-win!

4. Create a Personality Behind Your Brand

Creating a personality and brand through sharing the photos/videos and engaging through comments helps customers connect with your business in a way that traditional marketing is unable to do.

This is more efficiently accomplished through utilizing your social media platforms as an outlet for your brand’s personality.

Creating a personality through your social media accounts help to:

  • Increase customer satisfaction
  • Create a personal connection
  • Improve brand loyalty and
  • Increase returning customers
  • Allow customers to relate to your brand

These are all factors that increase the attraction of your business to your customers.

5. Consider an Influencer

An influencer is someone who has the potential to influence the brand’s target demographics. In this day and age, this is one of the most effective marketing strategies a brand can employ.

Influencer marketing is such a powerful tool because it indirectly markets to customers without the audience feeling targeted and oversold. And so, it creates a more natural and seemingly organic platform for brands to grow their following and personally connect with their customers.

Hiring an influencer can be an expensive way to make your brand appeal more relatable and distinctive.

6. Utilize Video

Video, video, video -we can’t say it enough.

Considering that 75 million Americans watch online videos every single day, it’s clear this is an effective medium.

Seriously, videos and marketing go together like Champagne and orange juice.

If you’re looking to stand out from your competitors, you’re going to want to introduce videos into your marketing efforts. Video marketing provides businesses with material that is attractive, versatile and very easily shareable amongst their customers.

Sure, it can be a little nervewracking, but try filming a one minute clip that outlines your brand’s overall mission.

7. Showcase Your Team

Customers love to see who they are in engaging in business with. And, today, with so many products being manufactured overseas, the ability to see the faces behind the brand carries a significant weight.

Don’t be shy to post photos and videos of your team. This can be uploaded to your website, attached in emails and newsletters and uploaded onto your social media platforms.

Try opting for some “get to know our team” or “here’s what we’ve been up to at headquarters this week!” videos.

8. Host a Competition

If you’re a startup looking to grow your following, holding a competition is one of the best methods of generating traffic and followers.

This gets people familiar with your brand and provides an understanding of what products, services or ideas your business is looking to sell. Provide people with incentives to share your posts with friends, like your page and provide you with their email address.

What a chance to win a $300 gift card to the hottest new restaurant opening in town? Share this post and tag three friends!

9. Content, Content, Content

Content marketing has become king in the marketing world.

It’s one of the best ways to generate organic traffic due to the fact that it helps improve your search engine optimization. It’s also a fantastic means of connecting with your clientele, personalizing your brand and showing that you are a true expert in your field.

How can we do this?

Write high-quality and engaging blog posts that are not overstuffed with keywords and help to answer popular questions in your niche. If writing isn’t your strong point, considering outsourcing this job.

10. Utilize Popups

Do yourself a favor and familiarize yourself with the many different contact popups available for your website.

Popups are an incredible way to ensure users are not perusing your site without the opportunity to provide their contact information first.

An effective popup would read something like “Did you enjoy this article? Sign up here to receive bi-weekly updates directly to your inbox!”

Consumers don’t like to feel as though they are missing out on anything. They are also more likely to sign up if you outline exactly how often you will be contacting them with such information. Having an attractive, easy-to-read and modern popup when a user lands on your website is a smooth way to convert them from a simple lead to a valued customer.

Time to Begin Digital Marketing For Startups!

If you have a startup company, you’re going to want to utilize these simple, yet incredibly effective marketing tips.

After all, digital marketing for startups is essential to gaining initial exposure to your brand and generating followers. If you’re operating a startup business, don’t forget to visit our services page and see how we can help you.

Happy marketing!

Colleen Romero

Colleen is an internationally known and respected copywriter who creates engaging and conversion-friendly SEO optimized web copy. She's been a content writer for over 5 years and specializes in content strategy and structured content.

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